The temporary stores are a recent development in the field of retail distribution.
They take advantage of the new marketing technique which provides the opening of short term shop for few days or few weeks, this new trend is widespread and highly successful.
These stores are characterized by the fact of being temporary , that are only open for a limited period of time, but transportable, repeatable in different places. Stores that suddenly appear just as quickly dissolve, events and formulas enriched with innovative communication , effective for testing in a concrete way the sale of products , explore new markets , measuring the satisfaction of the consumer, launch a new product. Also a response to the international crisis since these stores enhance the brand and raise public awareness with attractive growth prospects for the near future .
KWGroup promotes, together with its partners, the " 360 Temporary Design Store" , a space where every young designer can exhibit his/her work and also sell it. It is not only a container but a new channel where bringing new products suitable for a young market and open to all buyers.
The temporary store is a totally new space not only in the terms of sale, but the same store is used as the reception of a public eager to see the innovation of design in a prospective of 360 degrees. It is not only furnishing supplies or living space but also fashion design, new materials and innovative packaging , accompanied by events throughout the opening period : music , cocktails of the best Sicilian food designer , guests and meetings for professionals, design workshops for children and much more.
A container that collects creations of young designers to give them an opportunity of visibility , the need to build a business and therefore also a commercial channel , promoting craftsmanship ' , manufacturing , new ideas, style and good taste in terms of innovation, sustainability and appealing , creating an active contact with institutions, enterprises and companies.
Date: 06 / 22 dicembre 2013
Orario di apertura: feriali 16:00 / 24:00
ven-sab-dom 9:00 / 13:00 - 16:00 / 24:00
Location: Via Antonino di Sangiuliano 219
(of Mario Lombardo and Livio Lombardo showroom space)
Design 360 TDS
360 TDS - modules
Project by
Event organization
Gerarda Severina Zumbo
Riccardo Lo Giudice
Resp. Administration
Roberto Rao
Graphic
Filippo Ielasi
Organization Design Lab for children
Maria Rosa Russo